creative_id	variant_id	shot_id	start_s	end_s	shot_job	asset_authority	allowed_transform	deterministic_overlay	audio_policy	product_gate	safe_zone_gate	destination_gate	release_state	decision_metric
REEL_001	HOOK_CONTROL	H1	0.0	1.5	Identify the exact product	APPROVED_PRODUCT_SOURCE	Source-preserving crop only	[APPROVED PRODUCT NAME]	Licensed or original audio selected in platform	PASS exact SKU visible	NOT_RUN in account preview	NOT_RUN exact PDP and variant	READY_FOR_NAMED_PREVIEW	Completed orders after spend
REEL_001	HOOK_CONTROL	B1	1.5	5.0	Make one approved detail inspectable	APPROVED_PRODUCT_SOURCE	Deterministic detail crop; no unseen angle	[APPROVED VISIBLE DETAIL]	Same mix across variants	PASS source pixels only	NOT_RUN in account preview	SAME_AS_CONTROL	READY_FOR_NAMED_PREVIEW	Diagnostic: 3-second hold
REEL_001	HOOK_CONTROL	B2	5.0	10.0	Add restrained motion	APPROVED_PRODUCT_SOURCE	Deterministic 4% push; no generated product pixels	[APPROVED BENEFIT OR LEAVE BLANK]	Same mix across variants	PASS source pixels only	NOT_RUN in account preview	SAME_AS_CONTROL	READY_FOR_NAMED_PREVIEW	Diagnostic: outbound click
REEL_001	HOOK_CONTROL	C1	10.0	15.0	Return to product and route	APPROVED_PRODUCT_SOURCE	Static source-preserving frame	[APPROVED CTA]	Same mix across variants	PASS exact SKU visible	NOT_RUN in account preview	NOT_RUN exact PDP and variant	READY_FOR_NAMED_PREVIEW	Primary: completed orders after spend
REEL_001	HOOK_PROBLEM	H1	0.0	1.5	State one approved buyer problem	APPROVED_COPY_RECORD + APPROVED_PRODUCT_SOURCE	Source-preserving crop only	[APPROVED BUYER PROBLEM]	Licensed or original audio selected in platform	PASS exact SKU visible	NOT_RUN in account preview	NOT_RUN exact PDP and variant	READY_FOR_NAMED_PREVIEW	Completed orders after spend
REEL_001	HOOK_PROBLEM	B1	1.5	5.0	Make one approved detail inspectable	APPROVED_PRODUCT_SOURCE	Deterministic detail crop; no unseen angle	[APPROVED VISIBLE DETAIL]	Same mix across variants	PASS source pixels only	NOT_RUN in account preview	SAME_AS_CONTROL	READY_FOR_NAMED_PREVIEW	Diagnostic: 3-second hold
REEL_001	HOOK_PROBLEM	B2	5.0	10.0	Add restrained motion	APPROVED_PRODUCT_SOURCE	Deterministic 4% push; no generated product pixels	[APPROVED BENEFIT OR LEAVE BLANK]	Same mix across variants	PASS source pixels only	NOT_RUN in account preview	SAME_AS_CONTROL	READY_FOR_NAMED_PREVIEW	Diagnostic: outbound click
REEL_001	HOOK_PROBLEM	C1	10.0	15.0	Return to product and route	APPROVED_PRODUCT_SOURCE	Static source-preserving frame	[APPROVED CTA]	Same mix across variants	PASS exact SKU visible	NOT_RUN in account preview	NOT_RUN exact PDP and variant	READY_FOR_NAMED_PREVIEW	Primary: completed orders after spend
REEL_001	HOOK_PROOF	H1	0.0	1.5	Show one substantiated proof point	SUBSTANTIATED_CLAIM_RECORD + APPROVED_PRODUCT_SOURCE	Source-preserving crop only	[SUBSTANTIATED PROOF POINT]	Licensed or original audio selected in platform	PASS exact SKU visible	NOT_RUN in account preview	NOT_RUN exact PDP and variant	READY_FOR_NAMED_PREVIEW	Completed orders after spend
REEL_001	HOOK_PROOF	B1	1.5	5.0	Make one approved detail inspectable	APPROVED_PRODUCT_SOURCE	Deterministic detail crop; no unseen angle	[APPROVED VISIBLE DETAIL]	Same mix across variants	PASS source pixels only	NOT_RUN in account preview	SAME_AS_CONTROL	READY_FOR_NAMED_PREVIEW	Diagnostic: 3-second hold
REEL_001	HOOK_PROOF	B2	5.0	10.0	Add restrained motion	APPROVED_PRODUCT_SOURCE	Deterministic 4% push; no generated product pixels	[APPROVED BENEFIT OR LEAVE BLANK]	Same mix across variants	PASS source pixels only	NOT_RUN in account preview	SAME_AS_CONTROL	READY_FOR_NAMED_PREVIEW	Diagnostic: outbound click
REEL_001	HOOK_PROOF	C1	10.0	15.0	Return to product and route	APPROVED_PRODUCT_SOURCE	Static source-preserving frame	[APPROVED CTA]	Same mix across variants	PASS exact SKU visible	NOT_RUN in account preview	NOT_RUN exact PDP and variant	READY_FOR_NAMED_PREVIEW	Primary: completed orders after spend