# NORTHLINE AI UGC creative brief

> FICTIONAL FILLED EXAMPLE. Replace every value with your own approved product,
> claims, rights, destination, channel, and test records. This is a production
> worksheet, not legal advice, a platform-approval checklist, or a testimonial.

## Control

- Brief ID: NL-VITC-HOOK-01
- Version: v1.0
- Status: PILOT — NOT APPROVED FOR PUBLISHING
- Production route: hybrid; approved product pixels plus generated textless motion
- Decision: can a product-clarity opening improve qualified product-page visits versus the control?
- Test cell: NL-VITC-ACQ-HOOK-A
- One variable allowed: opening visual and first spoken line
- Fixed: product, variant, offer, audience, destination, CTA, body, duration band, placements, budget rule, optimization event, and attribution treatment

## Product authority

- Fictional product: NORTHLINE Vitamin C, 30 ML pump bottle
- Approved SKU and variant: NL-VITC-30 / amber liquid / silver pump / clear cap
- Authoritative product record: merchant-approved PDP snapshot and source-media manifest
- Mandatory visible details: one bottle; exact NORTHLINE, VITAMIN C, and 30 ML label lines; silver pump; clear cap; amber liquid
- Prohibited invention: ingredients, efficacy, results, certifications, texture, scent, package back, additional sizes, bundles, applicators, or before-and-after states
- Destination: fictional reviewed product-page snapshot for NL-VITC-30

## Audience and message

- Audience hypothesis: shopper comparing bottle size and dispensing format before purchase
- Awareness stage: product aware
- Approved buyer question: what size is the bottle and how is it dispensed?
- Approved factual answer: 30 ML; pump bottle
- Approved claims: none beyond the visible and merchant-approved size and package-format facts
- Approved problem language: “Want the size and dispenser clear before you buy?”
- Prohibited language: customer consensus, personal results, medical or efficacy claims, urgency, scarcity, savings, rankings, or “everyone loves” language
- Testimonial status: none
- Disclosure status: owner review required before publishing

## Hook variants

- Hook A: close source-controlled label view; “Want the size and dispenser clear before you buy?”
- Hook B: hand reaches toward source-controlled bottle; “Here is the 30 ML pump bottle up close.”
- Hook C: no-person product reveal; “One product detail worth checking before checkout.”
- Selection rule: each hook is a separate named cell; never combine winners after reading results

## Body and close

- Body block 1: show front label and pump format without adding claims
- Body block 2: show one bounded routine-context shot; no application, result, or lived-experience implication
- CTA: “Review the product details”
- Destination match: exact NL-VITC-30 product record
- Overlay plan: add approved copy after generation; do not ask the visual model to typeset it
- Caption plan: deterministic merchant-authored captions; transcript checked before release
- Audio plan: merchant-owned or separately licensed audio only; license record required

## Deliverables and rights

- Deliverables: three hook openings, one fixed body, one fixed end card, caption file, transcript, raw source list, final exports, rejection log
- Formats: 9:16 master; 1080 × 1920; 15–22 seconds; H.264 review export plus project/source archive
- Creator likeness or voice: none in AI-only shots; written consent and scope required if a real creator is added
- Paid usage: must be written for each human, voice, music, stock, and source asset before publishing
- Term, territory, platforms, renewal: owner must fill from signed rights record
- Raw clips and project files: required when commissioned; receipt does not itself grant paid usage
- Whitelisting or creator-handle advertising: out of scope unless separately approved in writing
- Revisions included: one factual-correction round; creative changes become a new brief version

## Acceptance and review

- Product owner: checks SKU, variant, package, quantity, and destination match
- Claims owner: checks every spoken, captioned, or visual implication against authority
- Rights owner: checks people, voice, music, footage, locations, term, territory, and paid usage
- Growth owner: checks named test cell, one-variable rule, CTA, and destination
- Reject for: product drift, invented label or feature, unsupported claim, unapproved person or voice, missing right, unreadable caption, wrong destination, extra test variable, or technical failure
- Final disposition values: REJECTED / SECONDARY_REVIEW / APPROVED_FOR_NAMED_CELL

## Measurement

- Primary decision metric: the business outcome declared in the test plan
- Diagnostics: thumb-stop or view rate, click-through, landing-page view, add-to-cart, checkout
- Guardrails: wrong-product questions, support contacts, claim complaints, returns, rights issues
- Attribution boundary: report exposure, denominator, raw counts, and uncertainty; do not claim the brief caused revenue without an adequate design