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WAN Video

WAN 3.0

Alibaba's WAN 3.0 makes 2 to 30 second clips at up to 1080p with generated audio and an optional end frame. Best for long, smooth, coherent single takes.

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2 to 30 seconds

Clip length

480p, 720p, 1080p

Resolution

16:9, 9:16, 1:1, 4:3, 3:4

Aspect ratios

Text, start image, optional end frame

Inputs

Generated, on by default

Audio

Overview

About WAN 3.0

WAN 3.0 is the latest generation of Alibaba's WAN video model. fal describes it as delivering enhanced motion smoothness, superior scene fidelity, and greater visual coherence. In Masonry it runs as both text-to-video and image-to-video, with whole-second durations from 2 to 30 seconds, output at 480p, 720p, or 1080p, and generated audio that is on by default. Image-to-video takes a start image and, optionally, an end image, so a clip can open on one approved frame and land on another.

The 30-second ceiling is the headline for business teams. One generation can hold a full product walkthrough, a slow reveal, or an atmospheric brand moment without cutting several shorter clips together, and the model's focus on smooth motion and coherence is what a long take needs. Resolution defaults to 1080p, so finished-looking output is the starting point, and 480p or 720p is there when you want to test an idea first. Prompt expansion is on by default and rewrites your brief before generation. Turning it off renders closer to what you wrote and saves time, at a likely cost in quality.

Why teams choose WAN 3.0

Choose WAN 3.0 when a shot needs to run long without cutting, or when smooth, coherent motion matters more than speed. Its 2 to 30 second range runs longer than PixVerse V6 or Kling O3 (15 seconds) and FLUX 3 Max (20 seconds), it defaults to 1080p, and its image-to-video endpoint supports both start and end frames. For short, cheap drafts, PixVerse V6 is the lighter tool. FLUX 3 Max and Kling O3 also support end frames on shorter clips, and Kling O3 adds explicit multi-shot direction. WAN 3.0's clearest fit is the single long take that has to stay coherent from first frame to last.

Capabilities

What WAN 3.0 can do

The capabilities that set WAN 3.0 apart and earn its place in a brief

Clips From 2 to 30 Seconds

Pick any whole-second duration from 2 to 30 seconds, with 5 as the default. Long takes can carry a full product walkthrough or a slow reveal in one continuous generation.

Smooth, Coherent Motion

fal describes WAN 3.0 as delivering enhanced motion smoothness, superior scene fidelity, and greater visual coherence, the qualities a long single take depends on.

480p, 720p, or 1080p

Resolution defaults to 1080p. Drop to 480p or 720p to test an idea for less, then render the final version at 1080p.

Start and End Frames

Image-to-video takes a start image and an optional end image, so the clip opens on one approved frame and finishes on another. An end frame requires a start image.

Generated Audio

Audio is generated with the video and is on by default. Describe the sound you want in the prompt, or switch audio off for a silent clip that will be scored later.

Five Aspect Ratios

Choose 16:9, 9:16, 1:1, 4:3, or 3:4. A prompt-only clip defaults to 16:9, and image-to-video follows the start image's framing unless you pick a ratio.

Use cases

Where teams reach for WAN 3.0

  • Long product walkthroughs in one continuous take
  • Slow reveals that open on one approved frame and land on another
  • Atmospheric brand films and hero loops for landing pages
  • Vertical 9:16 social clips for Reels, TikTok, and YouTube Shorts
  • Sound-on drafts where ambience is part of the idea
  • Before-and-after transitions with fixed start and end images
  • Premium 1080p ad footage once a concept is approved
  • Cheaper 480p tests of a long take before the final render
FAQ

Frequently asked questions

What teams need to know about creating with WAN 3.0 in Masonry

What is WAN 3.0?

WAN 3.0 is the latest generation of Alibaba's WAN video model. fal describes it as delivering enhanced motion smoothness, superior scene fidelity, and greater visual coherence. In Masonry it generates video from text or from a start image, with an optional end frame and generated audio.

How long can a WAN 3.0 video be?

Any whole-second duration from 2 to 30 seconds, with 5 seconds as the default. That makes it a fit for long single takes that would otherwise need several clips joined together.

What resolutions does WAN 3.0 support?

WAN 3.0 outputs 480p, 720p, or 1080p, and defaults to 1080p. Use 480p or 720p to test an idea for less, then render the final version at 1080p.

Which aspect ratios can WAN 3.0 generate?

16:9, 9:16, 1:1, 4:3, and 3:4. A prompt-only clip defaults to 16:9, and image-to-video follows the start image's framing unless you choose a ratio.

Can WAN 3.0 animate an existing image?

Yes. Image-to-video takes a start image as the first frame of the clip. Describe the motion and camera move rather than re-describing what the image shows.

Does WAN 3.0 support an end frame?

Yes. You can add an optional end image that the clip finishes on. It requires a start image, so it is available on image-to-video only.

Does WAN 3.0 generate audio?

Yes. Audio is generated with the video and is on by default. Describe the sound you want in the prompt, or turn audio off for a silent clip.

What does prompt expansion do in WAN 3.0?

Prompt expansion rewrites your prompt before generation and is on by default. fal notes that turning it off can save roughly 20 to 60 seconds but is likely to reduce quality, so leave it on unless you need the prompt followed literally or faster.

Can I reproduce a WAN 3.0 result?

You can set a seed to make a generation repeatable, which helps when you want to change one detail at a time or rerun a test at a higher resolution.

What is WAN 3.0 best used for?

Long, continuous takes that need smooth, coherent motion, such as product walkthroughs, slow reveals, and atmospheric brand films, especially at 1080p.

How much does WAN 3.0 cost in Masonry?

Masonry bills in credits by resolution and clip length, and the editor shows the exact cost before you generate.

Can WAN 3.0 output be used commercially?

fal marks both WAN 3.0 endpoints for commercial use. Review the current fal and Alibaba terms for your project, particularly for trademarks or a real person's likeness.

How does my team use WAN 3.0 in Masonry?

Open a Masonry canvas, pick WAN 3.0 from the model selector, and describe the video you need: a product shot, an ad creative, a social post. Masonry generates it, then you refine, edit, and combine WAN 3.0 with other models in one workspace.

Is WAN 3.0 free to try?

New Masonry accounts get 50 free credits to try GPT Image 2.5 Flare. WAN 3.0 is included in every paid plan, and the editor shows the exact credit cost before you generate.

How do I write good prompts for WAN 3.0?

For a long take, describe how the shot develops over time, from the opening frame to the final one, including the camera path and any change in light or action. Name the sound you want next to the moment it belongs to. For image-to-video, describe the motion rather than the image, and when you add an end frame, describe what connects the two. Leave prompt expansion on for the best results, and turn it off only when you need the prompt followed more literally or faster.

Who makes WAN 3.0?

WAN 3.0 is built by WAN Video. Inside Masonry it runs alongside 50+ image and video models, so your team can pick the right one for each brief without switching tools.

Start creating with WAN 3.0

Generate, edit, and compare across 50+ models in one workspace.

Create with WAN 3.0

Guides for WAN 3.0

Prompt walkthroughs and examples from the Masonry blog

AI Product Reels for Ecommerce: A 15-Second Shot PlanTurn a Shopify Product Page Into an AI Video Ad

Explore more AI models

Compare WAN 3.0 with other models teams run in Masonry

FLUX 3 MaxBlack Forest Labs · VideoGemini Omni FlashGoogle · VideoGemini Omni Flash 1.1Google · VideoGrok Imagine Video 1.5xAI · VideoKling O1 Reference (Character Lock)Kuaishou · VideoKling O3 ProKuaishou · Video
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