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Ideogram

Ideogram V4

Ideogram's latest text-to-image model. Generate posters, logos, and product packaging with crisp, accurate typography, fine detail, and three speed modes from Turbo to Quality.

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3 (Turbo/Balanced/Quality)

Rendering modes

Text in images

Best for

15+ presets

Aspect ratios

Built-in

Prompt expansion

Overview

About Ideogram V4

Ideogram V4 is the newest generation of the model family that made legible, accurate text the centerpiece of AI image generation. Where most image models still garble headlines and misspell short phrases, the Ideogram lineage was built from the start to treat typography as a first-class output, and V4 pushes that further with sharper detail and stronger prompt adherence. For logos, promotional posters, packaging labels, retail signage, social quote graphics, and any creative that needs readable copy baked into the image, V4 removes the regeneration lottery from the workflow. The model exposes three rendering speeds, Turbo, Balanced, and Quality, so you can trade cost and latency for fidelity on a per-generation basis: Turbo for rapid concept exploration, Balanced for everyday work, and Quality when an asset is headed to print, client delivery, or publication. V4 also supports a wide range of aspect ratios, from square social tiles to wide signage and tall portrait posters, and a built-in prompt expansion step that fleshes out terse prompts into richer descriptions for more detailed results. On Masonry, Ideogram V4 runs alongside the rest of the frontier image and video catalog in one canvas, so a campaign's typographic assets, product shots, and motion can all be produced in a single creative workflow.

Why teams choose Ideogram V4

For any design where text appears in the image, Ideogram V4 removes the primary failure mode of AI image generation: garbled, unreadable typography. It is the latest in the model family built specifically to render legible copy, so logos, posters, packaging, and signage come out readable instead of requiring five regenerations to land a clean headline. The three rendering speeds let you spend exactly as much compute as the job deserves, Turbo for ideation and Quality for final delivery, and the wide aspect-ratio support means the output fits the placement. When the brief has words in the frame, this is the model built for the task.

Capabilities

What Ideogram V4 can do

The capabilities that set Ideogram V4 apart and earn its place in a brief

Accurate In-Image Text

The Ideogram family is purpose-built to render legible typography directly inside the image, the single hardest task in AI image generation. V4 keeps headlines, product names, and short copy readable where general-purpose models produce garbled or misspelled text, making it the dependable choice for any design with words in the frame.

Three Rendering Speeds

Choose Turbo, Balanced, or Quality per generation to trade latency and cost for fidelity. Turbo is fastest and cheapest for concept exploration, Balanced suits everyday production, and Quality allocates the most compute for the highest-fidelity output when an asset is going to print or client delivery.

Posters, Logos, and Signage

V4 is tuned for the design work that depends on typography, including wordmark logos, event posters, packaging front panels, retail signage, and display ads with on-image headlines. It composes text and imagery together rather than treating lettering as an afterthought.

Built-In Prompt Expansion

An optional prompt expansion step interprets a short prompt and enriches it into a more detailed description, adding variety and polish without forcing you to write a long brief. Leave it on for fuller results or turn it off for literal control.

Flexible Aspect Ratios

Generate across a wide set of canvas dimensions, from 1:1 social tiles to 16:9 and 16:10 widescreen, tall 9:16 and 4:5 portraits, and ultra-wide and ultra-tall panels for banners and signage, so the output fits the placement without cropping.

One Canvas With the Frontier Catalog

On Masonry, V4 sits next to the rest of the frontier image and video models in a single canvas. Prove a typographic concept in Ideogram, then carry it into product shots, edits, or motion without leaving the workflow or stitching together separate tools.

Use cases

Where teams reach for Ideogram V4

  • Logo wordmarks and brand identity lockups
  • Promotional posters and event flyers with headline typography
  • Packaging labels and box or bottle front panels with accurate product names
  • Social media quote graphics and typographic content
  • Retail signage and point-of-sale display materials
  • Display advertising with on-image headline and subhead copy
  • Product mockups with accurate label and branding text
FAQ

Frequently asked questions

What teams need to know about creating with Ideogram V4 in Masonry

What is Ideogram V4?

It is the latest generation of Ideogram's text-to-image model, the family known for rendering accurate, legible typography directly inside images. It targets the design work that depends on readable copy, including logos, posters, packaging, and signage, and adds sharper detail and stronger prompt adherence over the previous generation.

What are the Turbo, Balanced, and Quality rendering speeds?

They are three modes that trade latency and cost for fidelity on a per-generation basis. Turbo is the fastest and cheapest, well suited to rapid concept exploration. Balanced is the default for everyday production. Quality allocates the most compute per image for the highest-fidelity result, the right choice when an asset is going to print, client presentation, or publication.

Is Ideogram V4 good for rendering text in images?

Text rendering is the defining strength of the Ideogram family, and it is the reason to reach for this model. For short-to-medium copy such as product names, event titles, taglines, and headlines, it keeps lettering legible and correctly spelled where general-purpose image models frequently fail. For dense, long-form body copy it is best used to prove the typographic direction, then finalize precise text in a layout tool.

How does Ideogram V4 compare to Ideogram V3?

V4 is the newer generation and is positioned as an improvement in detail, prompt adherence, and overall image quality while preserving the family's core strength in text rendering. V3 remains available on Masonry in its Turbo and Quality variants. If you want the latest output quality, start with V4; if you have an established V3 workflow, both are accessible in the same canvas.

What aspect ratios and sizes does Ideogram V4 support?

It supports a wide range of canvas dimensions, including 1:1 squares for social tiles, 16:9 and 16:10 widescreen, 9:16 and 4:5 portraits, and ultra-wide and ultra-tall panels for banners and signage. Choosing the dimension that matches the final placement avoids awkward cropping and keeps the composition intact.

Can I use Ideogram V4 for logo and packaging design?

It is well suited to logo concepts, wordmark exploration, and packaging mockups with accurate product names and headline copy. It produces raster images rather than editable vectors, so the typical workflow is to prove the concept, typography, and layout direction with the model, then redraw the final logo as a vector in a tool like Illustrator or Figma when production-ready SVG is required.

What is prompt expansion and should I leave it on?

Prompt expansion is an optional step that interprets a short prompt and enriches it into a more detailed description before generation, which tends to add variety and polish. Leave it on when you want the model to flesh out a terse idea, and turn it off when you need literal, word-for-word control over exactly what appears in the scene.

How do I prompt Ideogram V4 for accurate text?

Put the exact words you want rendered inside quotation marks, then describe the typographic style, color, and layout around them. Keep the copy short, since fewer words render more reliably, and keep the composition simple so the lettering stays crisp. For final assets, generate in Quality mode to maximize fidelity.

How does my team use Ideogram V4 in Masonry?

Open a Masonry canvas, pick Ideogram V4 from the model selector, and describe the image you need: a product shot, an ad creative, a social post. Masonry generates it, then you refine, edit, and combine Ideogram V4 with other models in one workspace.

Is Ideogram V4 free to try?

Yes, you can start generating images with Ideogram V4 on Masonry's free tier, then scale up with higher limits and priority processing as your team grows.

How do I write good prompts for Ideogram V4?

Ideogram is the strongest family for legible text. Put the exact words in quotes, describe the typographic style and layout, and keep the copy short so the lettering stays crisp. Use Quality mode for anything headed to print or a client, and Turbo while you iterate.

Who makes Ideogram V4?

Ideogram V4 is built by Ideogram. Inside Masonry it runs alongside 50+ image and video models, so your team can pick the right one for each brief without switching tools.

Start creating with Ideogram V4

Generate, edit, and compare across 50+ models in one workspace.

Create with Ideogram V4

Guides for Ideogram V4

Prompt walkthroughs and examples from the Masonry blog

Best AI Image Model for Text Rendering in 2026 (Honest Comparison)

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